In-AppWeb
OverviewLibrary

Farm to Table — ads · v2

Meta + Adapty · All
AllMainAgencySpanish
Spend
$1,332.78
CPM $26.28 · Link CTR 3.20%
Attributed Meta ads only
All +24% trials · +25% projected revenue vs attributed
Revenue
Actual
$0
Projected
$1,344.05
Revenue
Actual
$0.00
Projected
$1,685.63
ROAS
Actual
0%
Projected
101%
ROAS
Actual
0%
Projected
126%
Installs
Total
552
Click→install
34.0%
Cost/install
$2.41
Installs
Total
760
Click→install
46.8%
Cost/install
$1.75
Trials
Total
112
Install→trial
20.3%
Cost/trial
$11.90
3d
89
7d
23
Trials
Total
139
Install→trial
18.3%
Cost/trial
$9.59
3d
106
7d
33
Stayed
Actual
53.6%
Projected
35.5%
3d
57.3%
7d
39.1%
Stayed
Actual
55.4%
Projected
36.1%
3d
57.5%
7d
48.5%
CPA
Actual
—
Projected
$33.56
CPA
Actual
—
Projected
$26.59
Subs
Actual
0
Projected
39.7
Grace
0
Billing dead
0
Subs
Actual
0
Projected
50.1
Grace
0
Billing dead
0

Ad sets & ads

Period
TodayYesterdayToday + yesterdayLast 7 daysLast 30 daysAll time
закрытоещё созревает
Organicsplitlegacy all
Ad set / adSpendCPMLink clicksLink CTRClick→InstallInstallCost/installInstall→TrialTrialsCost/trialCancelsPendingBilling issue% StayedPaidCPAProjected CPATrial→paid (−4d)CPA≈allHook%Hold%BudgetReachFrequency
EN-T1_iOS_18-65_Broad_AS01_Control (7) Viralyze ACTIVE$821.88$27.809373.2%29.9%280$2.9422.1%62$13.262636058.1%0—$33.73—$33.7312.3%23.4%—27,1581.09
Control_SF08$523.85$26.516243.2%27.7%173$3.0320.2%35$14.971322062.9%0—$34.29—$34.290.0%——19,4281.02
Ring2_Demo_C5_322$160.76$21.842162.9%31.5%68$2.3625.0%17$9.46710058.8%0—$24.91—$24.9133.5%17.3%—6,6441.11
Ring3_Testimonial_C9_FoodHaul_322$137.27$56.26974.0%40.2%39$3.5225.6%10$13.7364040.0%0—$52.09—$52.0948.0%36.2%—2,1611.13
Control_No1RealFood$0.00—0——0——0—000—0———————0—
Control_SF07$0.00—0——0——0—000—0———————0—
Ring3_Testimonial_C8_33$0.00—0——0——0—000—0———————0—
Control_No1RealFood_322$0.00—0——0——0—000—0———————0—
ES-US_iOS_18-65_Broad_AS01_Control (3) Viralyze ACTIVE$386.69$22.565333.1%42.4%226$1.7116.4%37$10.451819051.4%0—$31.27—$31.2731.1%24.9%—15,2141.13
Concept5.1_ES_322$321.15$22.404273.0%45.2%193$1.6616.6%32$10.041517053.1%0—$29.31—$29.3137.2%24.9%—13,5711.06
Concept2.2_ES_322$46.17$23.98774.0%28.6%22$2.1022.7%5$9.2332040.0%0—$32.77—$32.770.4%42.9%—1,7051.13
Concept11_ES_322$19.37$22.01293.3%37.9%11$1.760.0%0—000—0————0.1%0.0%—7251.21
EN-T1_iOS_18-65_Broad_AS02_Test-Rings (8) Viralyze ACTIVE$124.21$30.981543.8%29.9%46$2.7026.1%12$10.3575041.7%0—$41.61—$41.618.4%22.0%—3,5411.13
Concept11_BreakingNews_322$99.75$29.951364.1%33.8%46$2.1726.1%12$8.3175041.7%0—$33.42—$33.420.2%40.0%—3,0121.11
Concept14_322$24.46$35.97182.6%—0——0—000—0————48.7%21.8%—6171.11
Concept1_Type_322$0.00—0——0——0—000—0———————0—
Concept1_Support_322$0.00—0——0——0—000—0———————0—
Ring1_UGC_C3_322$0.00—0——0——0—000—0———————0—
Concept10.1_MeatEggsCompare_322$0.00—0——0——0—000—0———————0—
Concept10_ProduceCompare_322$0.00—0——0——0—000—0———————0—
Concept5.1_322$0.00—0——0——0—000—0———————0—
Olympic Rings (1) Agency 02 PAUSED$0—0——0——1$0.001000.0%0———————6,7431.11
Concept 2.5$0.00—0——0——1$0.001000.0%0———————2,7821.20
Click an ad set to expand its ads.
Today+yesterday, by event date. KPI band Subs / Revenue / CPA = cohort view: trials STARTED in the window, everything they have paid to date (renews + grace included, Revenue net of Apple 15%, QA sandbox filtered). v2: per-ad cohorts built from our own Adapty profile-events feed. Pending = trials started in the window, still running (a 3-day trial cannot convert within 2 days; window subs are older cohorts paying). Billing issue = 0 here — it needs >7d to mature. Trial→paid (−4d) shows — : no cohort can mature inside 2 days. Reach / Frequency = Meta-deduplicated across the window (true window frequency). — Unmapped = clicks where Meta failed to fill {{ad.id}} in the link — real ad traffic, unattributable to an ad.
Projected CPA = spend / ((paid + Σ age-weighted active trials + open Grace × 30%) × 97%); age weights depend on 3d/7d duration. Attributed +30% = one shared unattributed baseline allocated across Main, Agency and Spanish by attributed Projected Revenue; source totals add back to All; Organic uplift ≈ = unattributed Projected Revenue above that baseline, with the same share applied to cohort metrics.
Legend.
Revenue = net of Apple 15%; everything cohorts paid to date (first payments + renewals + grace recoveries), refunds subtracted.
Projected Revenue = actual net revenue received + each pending user’s vendor-product net × its 3d/7d age weight + open Grace net × 30%, then the projected part × non-refund probability.
ROAS = revenue ÷ spend; Projected ROAS = projected revenue ÷ spend.
CPA = spend ÷ paid subs.
Projected CPA = spend ÷ ((paid + Σ age-weighted active trials + open Grace × 30%) × 97%). Active 3d/7d weights change with age; ×97% = minus refunds (2.9% so far).
Attributed +30% takes one shared baseline from the unattributed bucket and allocates it across Main, Agency and Spanish by attributed Projected Revenue; source totals add back to All. Organic uplift ≈ is the remaining unattributed Projected Revenue; its share of the unattributed bucket estimates the other cohort metrics. It is part of the total, not extra revenue.
Trials / Pending / Cancelled — крупное число = все триалы вместе; подпись «3d · 7d» — сплит по длине триала (7d = winback-оффер после закрытия пейвола).
Pending = ни отмены, ни оплаты, первое списание ещё не наступило (по реальной дате окончания 3d/7d/30d-триала).
30d trial = 30-дневный intro-оффер основного пейвола (с 23.09): участвует во всём наравне с 3d/7d, включая Projected CPA; его реальная конверсия откалибруется на первых списаниях ~23-24.10.
Cancelled = auto-renew off в триале.
Stayed = (trials − cancels) ÷ trials.
Grace = billing retry in progress.
Billing dead = no charge, never recovered.