In-AppWeb
OverviewLibrary

Farm to Table — ads · v2

Meta + Adapty · All
AllMainAgencySpanish
Spend
$5,543.10
CPM $19.31 · Link CTR 2.76%
Attributed Meta ads only
All +29% trials · +31% actual revenue · +32% projected revenue vs attributed
Revenue
Actual
$2,549.35
Projected
$5,632.77
Revenue
Actual
$3,331.15
Projected
$7,429.74
ROAS
Actual
46%
Projected
102%
ROAS
Actual
60%
Projected
134%
Installs
Total
2,361
Click→install
29.8%
Cost/install
$2.35
Installs
Total
3,269
Click→install
41.3%
Cost/install
$1.70
Trials
Total
446
Install→trial
18.9%
Cost/trial
$12.43
3d
360
7d
86
Trials
Total
576
Install→trial
17.6%
Cost/trial
$9.62
3d
463
7d
113
Stayed
Actual
46.6%
Projected
36.8%
3d
45.8%
7d
50.0%
Stayed
Actual
47.9%
Projected
37.8%
3d
47.3%
7d
50.4%
CPA
Actual
$73.91
Projected
$33.80
CPA
Actual
$56.56
Projected
$25.44
Subs
Actual
75
Projected
164.0
Grace
12
Billing dead
0
Subs
Actual
98
Projected
217.9
Grace
16
Billing dead
0

Ad sets & ads

Period
TodayYesterdayToday + yesterdayLast 7 daysLast 30 daysAll time
закрытоещё созревает
Organicsplitlegacy all
Ad set / adSpendCPMLink clicksLink CTRClick→InstallInstallCost/installInstall→TrialTrialsCost/trialCancelsPendingBilling issue% StayedPaidCPAProjected CPATrial→paid (−4d)CPA≈allHook%Hold%BudgetReachFrequency
EN-T1_iOS_18-65_Broad_AS01_Control (7) Viralyze ACTIVE$2,755.40$20.523,5302.6%27.0%953$2.8921.2%202$13.649968051.0%28$98.41$35.09—$35.098.6%19.7%—111,8121.20
Control_SF08$1,946.57$19.442,5592.6%25.4%649$3.0020.3%132$14.756245053.0%21$92.69$35.55—$35.550.0%——87,2481.15
Ring2_Demo_C5_322$581.31$19.787932.7%28.5%226$2.5720.8%47$12.372316051.1%6$96.88$33.12—$33.1231.7%16.4%—25,5301.15
Ring3_Testimonial_C9_FoodHaul_322$227.52$48.101783.8%43.8%78$2.9229.5%23$9.89147039.1%1$227.52$36.63—$36.6347.0%33.8%—4,0321.17
Control_No1RealFood$0.00—0——0——0—000—0———————0—
Control_SF07$0.00—0——0——0—000—0———————0—
Ring3_Testimonial_C8_33$0.00—0——0——0—000—0———————0—
Control_No1RealFood_322$0.00—0——0——0—000—0———————0—
ES-US_iOS_18-65_Broad_AS01_Control (3) Viralyze ACTIVE$1,320.41$15.272,4122.8%37.6%908$1.4515.9%144$9.178336042.4%20$66.02$28.43—$28.4319.6%24.2%—67,2561.29
Concept5.1_ES_322$855.55$16.801,4392.8%40.7%585$1.4615.6%91$9.405327041.8%8$106.94$31.48—$31.4833.2%24.2%—45,4821.12
Concept2.2_ES_322$403.70$12.688642.7%33.2%287$1.4117.4%50$8.07289044.0%11$36.70$22.07—$22.070.1%34.5%—25,9981.23
Concept11_ES_322$61.16$16.601093.0%33.0%36$1.708.3%3$20.3920033.3%1$61.16$62.98—$62.980.0%0.0%—2,9671.24
EN-T1_iOS_18-65_Broad_AS02_Test-Rings (8) Viralyze ACTIVE$1,032.01$19.021,7073.1%25.8%441$2.3419.3%85$12.144814043.5%23$44.87$31.57—$31.571.6%22.2%—48,1191.13
Concept11_BreakingNews_322$971.57$18.511,6613.2%26.6%441$2.2019.3%85$11.434814043.5%23$42.24$29.72—$29.720.0%35.3%—47,1381.11
Concept14_322$60.44$33.82462.6%—0——0—000—0————48.7%22.0%—1,5841.13
Concept1_Type_322$0.00—0——0——0—000—0———————0—
Concept1_Support_322$0.00—0——0——0—000—0———————0—
Ring1_UGC_C3_322$0.00—0——0——0—000—0———————0—
Concept10.1_MeatEggsCompare_322$0.00—0——0——0—000—0———————0—
Concept10_ProduceCompare_322$0.00—0——0——0—000—0———————0—
Concept5.1_322$0.00—0——0——0—000—0———————0—
Olympic Rings (3) Agency 02 PAUSED$380.67$35.992422.3%21.1%51$7.4627.5%14$27.1982042.9%4$95.17$68.55—$68.5523.2%18.7%—9,0551.17
Concept 14$165.81$31.821242.4%16.1%20$8.2940.0%8$20.7350037.5%3$55.27$56.91—$56.9147.1%18.7%—4,8141.08
Concept 2.5$161.59$39.07852.1%28.2%24$6.7316.7%4$40.4021050.0%1$161.59$89.51—$89.510.0%——3,3671.23
Concept 11$53.27$43.34332.7%21.2%7$7.6128.6%2$26.6311050.0%0—$63.86—$63.860.0%——1,0031.23
Olympic Rings (2) Agency 02 PAUSED$54.61$38.46251.8%32.0%8$6.8312.5%1$54.61010100.0%0—$68.66—$68.6644.9%17.1%—1,2881.10
Concept 14 - Copy$48.65$36.47231.7%30.4%7$6.9514.3%1$48.65010100.0%0—$61.17—$61.1747.8%17.1%—1,2431.07
Concept 2.5$5.96$69.3022.3%50.0%1$5.960.0%0—000—0————0.0%——591.46
Click an ad set to expand its ads.
Last 7 days, by event date. KPI band Subs / Revenue / CPA = cohort view: trials STARTED in the window, everything they have paid to date (renews + grace included, Revenue net of Apple 15%, QA sandbox filtered). v2: per-ad cohorts built from our own Adapty profile-events feed. Pending = trials still running now (window trials minus window cancels and window payments — a 3-day trial does convert inside 7 days). Billing issue = 0 here — it is a >7d lifetime state, not a window metric. Trial→paid (−4d) shows — : payments cannot be linked to their start cohort from daily aggregates. Reach / Frequency = Meta-deduplicated across the window (true window frequency). — Unmapped = clicks where Meta failed to fill {{ad.id}} in the link — real ad traffic, unattributable to an ad.
Projected CPA = spend / ((paid + Σ age-weighted active trials + open Grace × 30%) × 97%); age weights depend on 3d/7d duration. Attributed +30% = one shared unattributed baseline allocated across Main, Agency and Spanish by attributed Projected Revenue; source totals add back to All; Organic uplift ≈ = unattributed Projected Revenue above that baseline, with the same share applied to cohort metrics.
Legend.
Revenue = net of Apple 15%; everything cohorts paid to date (first payments + renewals + grace recoveries), refunds subtracted.
Projected Revenue = actual net revenue received + each pending user’s vendor-product net × its 3d/7d age weight + open Grace net × 30%, then the projected part × non-refund probability.
ROAS = revenue ÷ spend; Projected ROAS = projected revenue ÷ spend.
CPA = spend ÷ paid subs.
Projected CPA = spend ÷ ((paid + Σ age-weighted active trials + open Grace × 30%) × 97%). Active 3d/7d weights change with age; ×97% = minus refunds (2.9% so far).
Attributed +30% takes one shared baseline from the unattributed bucket and allocates it across Main, Agency and Spanish by attributed Projected Revenue; source totals add back to All. Organic uplift ≈ is the remaining unattributed Projected Revenue; its share of the unattributed bucket estimates the other cohort metrics. It is part of the total, not extra revenue.
Trials / Pending / Cancelled — крупное число = все триалы вместе; подпись «3d · 7d» — сплит по длине триала (7d = winback-оффер после закрытия пейвола).
Pending = ни отмены, ни оплаты, первое списание ещё не наступило (по реальной дате окончания 3d/7d/30d-триала).
30d trial = 30-дневный intro-оффер основного пейвола (с 23.09): участвует во всём наравне с 3d/7d, включая Projected CPA; его реальная конверсия откалибруется на первых списаниях ~23-24.10.
Cancelled = auto-renew off в триале.
Stayed = (trials − cancels) ÷ trials.
Grace = billing retry in progress.
Billing dead = no charge, never recovered.