In-AppWeb
OverviewLibrary

Farm to Table — ads · v2

Meta + Adapty · All
AllMainAgencySpanish
Spend
$874.86
CPM $25.97 · Link CTR 3.08%
Attributed Meta ads only
All +18% trials · +21% projected revenue vs attributed
Revenue
Actual
$0
Projected
$1,022.39
Revenue
Actual
$0.00
Projected
$1,234.81
ROAS
Actual
0%
Projected
117%
ROAS
Actual
0%
Projected
141%
Installs
Total
335
Click→install
32.2%
Cost/install
$2.61
Installs
Total
473
Click→install
45.5%
Cost/install
$1.85
Trials
Total
77
Install→trial
23.0%
Cost/trial
$11.36
3d
63
7d
14
Trials
Total
91
Install→trial
19.2%
Cost/trial
$9.61
3d
70
7d
21
Stayed
Actual
57.1%
Projected
39.2%
3d
58.7%
7d
50.0%
Stayed
Actual
59.3%
Projected
40.3%
3d
60.0%
7d
57.1%
CPA
Actual
—
Projected
$28.96
CPA
Actual
—
Projected
$23.85
Subs
Actual
0
Projected
30.2
Grace
0
Billing dead
0
Subs
Actual
0
Projected
36.7
Grace
0
Billing dead
0

Ad sets & ads

Period
TodayYesterdayToday + yesterdayLast 7 daysLast 30 daysAll time
закрытоещё созревает
Organicsplitlegacy all
Ad set / adSpendCPMLink clicksLink CTRClick→InstallInstallCost/installInstall→TrialTrialsCost/trialCancelsPendingBilling issue% StayedPaidCPAProjected CPATrial→paid (−4d)CPA≈allHook%Hold%BudgetReachFrequency
EN-T1_iOS_18-65_Broad_AS01_Control (7) Viralyze ACTIVE$583.44$27.686533.1%28.9%189$3.0923.3%44$13.261628063.6%0—$29.94—$29.9412.0%22.7%—19,7721.07
Control_SF08$381.13$27.024353.1%25.1%109$3.5023.9%26$14.66818069.2%0—$29.82—$29.820.0%——13,4381.05
Ring2_Demo_C5_322$119.72$21.891592.9%34.0%54$2.2222.2%12$9.9866050.0%0—$29.39—$29.3933.4%17.1%—4,9681.10
Ring3_Testimonial_C9_FoodHaul_322$82.59$54.99593.9%44.1%26$3.1823.1%6$13.7724066.7%0—$31.34—$31.3447.3%37.1%—1,3661.10
Control_No1RealFood$0.00—0——0——0—000—0———————0—
Control_SF07$0.00—0——0——0—000—0———————0—
Ring3_Testimonial_C8_33$0.00—0——0——0—000—0———————0—
Control_No1RealFood_322$0.00—0——0——0—000—0———————0—
ES-US_iOS_18-65_Broad_AS01_Control (3) Viralyze ACTIVE$216.49$21.362972.9%41.1%122$1.7718.9%23$9.411112052.2%0—$26.51—$26.5127.7%24.5%—8,0351.26
Concept5.1_ES_322$166.37$20.552202.7%44.1%97$1.7219.6%19$8.76811057.9%0—$22.46—$22.4634.6%24.5%—6,2711.29
Concept2.2_ES_322$37.07$25.03583.9%29.3%17$2.1823.5%4$9.2731025.0%0—$48.88—$48.880.3%20.0%—1,3071.13
Concept11_ES_322$13.05$23.43193.4%42.1%8$1.630.0%0—000—0————0.0%——4571.22
EN-T1_iOS_18-65_Broad_AS02_Test-Rings (8) Viralyze ACTIVE$74.93$30.17893.6%27.0%24$3.1237.5%9$8.3354044.4%0—$29.31—$29.317.4%23.4%—2,3021.08
Concept11_BreakingNews_322$60.36$28.85823.9%29.3%24$2.5237.5%9$6.7154044.4%0—$23.61—$23.610.1%33.3%—1,9501.07
Concept14_322$14.57$37.1771.8%—0——0—000—0————46.2%23.2%—3521.11
Concept1_Type_322$0.00—0——0——0—000—0———————0—
Concept1_Support_322$0.00—0——0——0—000—0———————0—
Ring1_UGC_C3_322$0.00—0——0——0—000—0———————0—
Concept10.1_MeatEggsCompare_322$0.00—0——0——0—000—0———————0—
Concept10_ProduceCompare_322$0.00—0——0——0—000—0———————0—
Concept5.1_322$0.00—0——0——0—000—0———————0—
Olympic Rings (1) Agency 02 PAUSED$0—0——0——1$0.001000.0%0—————————
Concept 2.5$0.00—0——0——1$0.001000.0%0—————————
Click an ad set to expand its ads.
Yesterday, by event date. KPI band Subs / Revenue / CPA = cohort view: trials STARTED in the window, everything they have paid to date (renews + grace included, Revenue net of Apple 15%, QA sandbox filtered). v2: per-ad cohorts built from our own Adapty profile-events feed. Pending = trials started in the window, still running (a 3-day trial cannot convert within 1 day; window subs are older cohorts paying). Billing issue = 0 here — it needs >7d to mature. Trial→paid (−4d) shows — : no cohort can mature inside 1 day. Reach / Frequency = window sums (single day — no overlap, deduplicated — orientation, not dedup). — Unmapped = clicks where Meta failed to fill {{ad.id}} in the link — real ad traffic, unattributable to an ad.
Projected CPA = spend / ((paid + Σ age-weighted active trials + open Grace × 30%) × 97%); age weights depend on 3d/7d duration. Attributed +30% = one shared unattributed baseline allocated across Main, Agency and Spanish by attributed Projected Revenue; source totals add back to All; Organic uplift ≈ = unattributed Projected Revenue above that baseline, with the same share applied to cohort metrics.
Legend.
Revenue = net of Apple 15%; everything cohorts paid to date (first payments + renewals + grace recoveries), refunds subtracted.
Projected Revenue = actual net revenue received + each pending user’s vendor-product net × its 3d/7d age weight + open Grace net × 30%, then the projected part × non-refund probability.
ROAS = revenue ÷ spend; Projected ROAS = projected revenue ÷ spend.
CPA = spend ÷ paid subs.
Projected CPA = spend ÷ ((paid + Σ age-weighted active trials + open Grace × 30%) × 97%). Active 3d/7d weights change with age; ×97% = minus refunds (2.9% so far).
Attributed +30% takes one shared baseline from the unattributed bucket and allocates it across Main, Agency and Spanish by attributed Projected Revenue; source totals add back to All. Organic uplift ≈ is the remaining unattributed Projected Revenue; its share of the unattributed bucket estimates the other cohort metrics. It is part of the total, not extra revenue.
Trials / Pending / Cancelled — крупное число = все триалы вместе; подпись «3d · 7d» — сплит по длине триала (7d = winback-оффер после закрытия пейвола).
Pending = ни отмены, ни оплаты, первое списание ещё не наступило (по реальной дате окончания 3d/7d/30d-триала).
30d trial = 30-дневный intro-оффер основного пейвола (с 23.09): участвует во всём наравне с 3d/7d, включая Projected CPA; его реальная конверсия откалибруется на первых списаниях ~23-24.10.
Cancelled = auto-renew off в триале.
Stayed = (trials − cancels) ÷ trials.
Grace = billing retry in progress.
Billing dead = no charge, never recovered.