In-AppWeb
OverviewLibrary

Farm to Table — ads · v2

Meta + Adapty · All
AllMainAgencySpanish
Spend
$452.46
CPM $26.90 · Link CTR 3.41%
Attributed Meta ads only
Attributed +30% baseline added 30% of projected revenue
Organic uplift ≈ 11% of unattributed above baseline · linked: Instagram-Farmtotable.App
Revenue
Actual
$0
Projected
$286.24
Revenue
Estimated
≈$0.00
Projected
≈$372.11
Revenue
Estimated
≈$0.00
Projected
≈$10.73
Linked
$0
Linked projected
≈$0.00
ROAS
Actual
0%
Projected
63%
ROAS
Actual
0%
Projected
82%
ROAS
—
Installs
Total
195
Click→install
34.0%
Cost/install
$2.32
Installs
Total
≈246
Click→install
42.9%
Cost/install
$1.84
Installs
Total
≈6
Linked
1
Trials
Total
29
Install→trial
14.9%
Cost/trial
$15.60
3d
21
7d
8
Trials
Total
≈37.9
Install→trial
15.4%
Cost/trial
$11.94
3d
≈28.1
7d
≈9.8
Trials
Total
≈1.1
Install→trial
17.5%
Cost/trial
$407.41
3d
≈0.9
7d
≈0.2
Linked
0
Stayed
Actual
48.3%
Projected
29.2%
3d
57.1%
7d
25.0%
Stayed
Actual
48.7%
Projected
29.2%
3d
52.2%
7d
38.6%
Stayed
Actual
50.0%
Projected
29.4%
3d
37.5%
7d
100.0%
Linked stayed
0.0%
CPA
Actual
—
Projected
$53.50
CPA
Actual
—
Projected
$40.86
CPA
Actual
—
Projected
—
Subs
Actual
0
Projected
8.5
Grace
0
Billing dead
0
Subs
Estimated
≈0
Projected
≈11.1
Grace
≈0
Billing dead
≈0
Subs
Estimated
≈0
Projected
≈0.3
Linked subs
0
Grace
≈0
Billing dead
≈0
Linked grace
0
Linked dead
0

Ad sets & ads

Period
TodayYesterdayToday + yesterdayLast 7 daysLast 30 daysAll time
закрытоещё созревает
Organicsplitlegacy all
Ad set / adSpendCPMLink clicksLink CTRClick→InstallInstallCost/installInstall→TrialTrialsCost/trialCancelsPendingBilling issue% StayedPaidCPAProjected CPATrial→paid (−4d)CPA≈allHook%Hold%BudgetReachFrequency
EN-T1_iOS_18-65_Broad_AS01_Control (7) Viralyze ACTIVE$236.01$28.132793.3%30.5%85$2.7820.0%17$13.8898047.1%0—$48.67—$48.6712.8%24.9%—7,9961.05
Control_SF08$141.70$25.311873.3%33.2%62$2.2914.5%9$15.7454044.4%0—$57.39—$57.390.0%——5,3141.05
Ring3_Testimonial_C9_FoodHaul_322$53.82$58.31384.1%31.6%12$4.4933.3%4$13.4631025.0%0—$82.73—$82.7349.0%34.3%—8671.06
Ring2_Demo_C5_322$40.49$21.66542.9%20.4%11$3.6836.4%4$10.1213075.0%0—$23.41—$23.4133.3%18.1%—1,8151.03
Control_No1RealFood$0.00—0——0——0—000—0—————————
Control_SF07$0.00—0——0——0—000—0—————————
Ring3_Testimonial_C8_33$0.00—0——0——0—000—0—————————
Control_No1RealFood_322$0.00—0——0——0—000—0—————————
ES-US_iOS_18-65_Broad_AS01_Control (3) Viralyze ACTIVE$167.76$24.232343.4%39.3%92$1.8210.9%10$16.7846060.0%0—$46.48—$46.4835.6%25.3%—6,4281.08
Concept5.1_ES_322$152.39$24.752053.3%41.5%85$1.7910.6%9$16.9345055.6%0—$51.51—$51.5140.0%25.3%—5,7341.07
Concept2.2_ES_322$9.10$20.50194.3%26.3%5$1.8220.0%1$9.10010100.0%0—$13.99—$13.990.5%100.0%—4061.09
Concept11_ES_322$6.27$19.53103.1%20.0%2$3.130.0%0—000—0————0.3%0.0%—2881.11
EN-T1_iOS_18-65_Broad_AS02_Test-Rings (8) Viralyze ACTIVE$48.69$32.29604.0%30.0%18$2.7111.1%2$24.342000.0%0————9.9%19.5%—1,3751.10
Concept11_BreakingNews_322$38.96$31.86504.1%36.0%18$2.1611.1%2$19.482000.0%0————0.2%50.0%—1,1121.10
Concept14_322$9.73$34.14103.5%—0——0—000—0————51.6%19.0%—2631.08
Concept1_Type_322$0.00—0——0——0—000—0—————————
Concept1_Support_322$0.00—0——0——0—000—0—————————
Ring1_UGC_C3_322$0.00—0——0——0—000—0—————————
Concept10.1_MeatEggsCompare_322$0.00—0——0——0—000—0—————————
Concept10_ProduceCompare_322$0.00—0——0——0—000—0—————————
Concept5.1_322$0.00—0——0——0—000—0—————————
Click an ad set to expand its ads.
Today, by event date. Today's data is partial — sync runs every 5 min. KPI band Subs / Revenue / CPA = cohort view: trials STARTED in the window, everything they have paid to date (renews + grace included, Revenue net of Apple 15%, QA sandbox filtered). v2: per-ad cohorts built from our own Adapty profile-events feed. Pending = trials started in the window, still running (a 3-day trial cannot convert within 1 day; window subs are older cohorts paying). Billing issue = 0 here — it needs >7d to mature. Trial→paid (−4d) shows — : no cohort can mature inside 1 day. Reach / Frequency = window sums (single day — no overlap, deduplicated — orientation, not dedup). — Unmapped = clicks where Meta failed to fill {{ad.id}} in the link — real ad traffic, unattributable to an ad.
Projected CPA = spend / ((paid + Σ age-weighted active trials + open Grace × 30%) × 97%); age weights depend on 3d/7d duration. Attributed +30% = one shared unattributed baseline allocated across Main, Agency and Spanish by attributed Projected Revenue; source totals add back to All; Organic uplift ≈ = unattributed Projected Revenue above that baseline, with the same share applied to cohort metrics.
Legend.
Revenue = net of Apple 15%; everything cohorts paid to date (first payments + renewals + grace recoveries), refunds subtracted.
Projected Revenue = actual net revenue received + each pending user’s vendor-product net × its 3d/7d age weight + open Grace net × 30%, then the projected part × non-refund probability.
ROAS = revenue ÷ spend; Projected ROAS = projected revenue ÷ spend.
CPA = spend ÷ paid subs.
Projected CPA = spend ÷ ((paid + Σ age-weighted active trials + open Grace × 30%) × 97%). Active 3d/7d weights change with age; ×97% = minus refunds (2.9% so far).
Attributed +30% takes one shared baseline from the unattributed bucket and allocates it across Main, Agency and Spanish by attributed Projected Revenue; source totals add back to All. Organic uplift ≈ is the remaining unattributed Projected Revenue; its share of the unattributed bucket estimates the other cohort metrics. It is part of the total, not extra revenue.
Trials / Pending / Cancelled — крупное число = все триалы вместе; подпись «3d · 7d» — сплит по длине триала (7d = winback-оффер после закрытия пейвола).
Pending = ни отмены, ни оплаты, первое списание ещё не наступило (по реальной дате окончания 3d/7d/30d-триала).
30d trial = 30-дневный intro-оффер основного пейвола (с 23.09): участвует во всём наравне с 3d/7d, включая Projected CPA; его реальная конверсия откалибруется на первых списаниях ~23-24.10.
Cancelled = auto-renew off в триале.
Stayed = (trials − cancels) ÷ trials.
Grace = billing retry in progress.
Billing dead = no charge, never recovered.