In-AppWeb
OverviewLibrary

Farm to Table — ads · v2

Meta + Adapty · All
AllMainAgencySpanish
Spend
$36,960.12
CPM $27.96 · Link CTR 3.77%
Attributed Meta ads only
Attributed +30% baseline added 30% of projected revenue
Organic uplift ≈ 31% of unattributed above baseline · linked: Instagram-Farmtotable.App, Instagram-Oleg, Threads-Oleg
Revenue
Actual
$31,620.39
Projected
$35,086.29
Revenue
Estimated
≈$41,321.53
Projected
≈$45,612.18
Revenue
Estimated
≈$4,355.89
Projected
≈$4,726.21
Linked
$237.94
Linked projected
≈$266.54
ROAS
Actual
86%
Projected
95%
ROAS
Actual
112%
Projected
123%
ROAS
—
Installs
Total
14,585
Click→install
29.3%
Cost/install
$2.53
Installs
Total
≈20,094
Click→install
40.4%
Cost/install
$1.84
Installs
Total
≈2,474
Linked
67
Trials
Total
2,604
Install→trial
17.9%
Cost/trial
$14.19
3d
2,147
7d
396
30d
61
Trials
Total
≈3,455.6
Install→trial
17.2%
Cost/trial
$10.70
3d
≈2,850.2
7d
≈531.3
30d
≈74.1
Trials
Total
≈382.4
Install→trial
15.5%
Cost/trial
$96.66
3d
≈315.8
7d
≈60.7
30d
≈5.9
Linked
14
Stayed
Actual
45.4%
Projected
39.8%
3d
45.7%
7d
43.7%
Stayed
Actual
44.9%
Projected
39.4%
3d
45.1%
7d
44.6%
Stayed
Actual
43.4%
Projected
38.3%
3d
43.0%
7d
47.4%
Linked stayed
57.1%
CPA
Actual
$38.22
Projected
$35.64
CPA
Actual
$29.15
Projected
$27.12
CPA
Actual
—
Projected
—
Subs
Actual
967
Projected
1,037.0
Grace
49
Billing dead
46
Subs
Estimated
≈1,268
Projected
≈1,363.0
Grace
≈63
Billing dead
≈73
Subs
Estimated
≈135
Projected
≈146.4
Linked subs
7
Grace
≈6
Billing dead
≈12
Linked grace
0
Linked dead
0

Ad sets & ads

Period
TodayYesterdayToday + yesterdayLast 7 daysLast 30 daysAll time
закрытоещё созревает
Organicsplitlegacy all
Ad set / adSpendCPMLink clicksLink CTRClick→InstallInstallCost/installInstall→TrialTrialsCost/trialCancelsPendingBilling issue% StayedPaidCPAProjected CPATrial→paid (−4d)CPA≈allHook%Hold%BudgetReachFrequency
EN-T1_iOS_18-65_Broad_AS01_Control (7) Viralyze ACTIVE$25,754.74$29.2032,8843.7%30.2%9,940$2.5918.3%1,818$14.17974703446.4%708$36.38$34.5941.3%$34.5911.9%18.8%—503,6731.75
Control_SF08$15,786.15$26.9521,2513.6%29.4%6,256$2.5217.9%1,120$14.09580471748.2%461$34.24$32.5643.5%$32.560.0%50.0%—364,4411.61
Ring2_Demo_C5_322$8,924.51$32.6110,6323.9%31.2%3,315$2.6917.9%592$15.08326151644.9%221$40.38$39.1139.0%$39.1135.3%17.4%—182,9601.50
Ring3_Testimonial_C9_FoodHaul_322$890.09$52.477744.6%41.2%319$2.7929.5%94$9.47578139.4%25$35.60$29.1632.4%$29.1647.4%35.0%—12,0681.41
Control_No1RealFood_322$115.99$28.411503.7%23.3%35$3.3122.9%8$14.5070012.5%1$115.99$119.9612.5%$119.960.3%0.0%—3,2731.25
Control_SF07$31.15$23.76755.7%20.0%15$2.0826.7%4$7.794000.0%0——0.0%—0.0%——1,2381.06
Ring3_Testimonial_C8_33$6.25$37.8821.2%—0——0—000—0————0.0%——1321.25
Control_No1RealFood$0.60$16.6700.0%—0——0—000—0————0.0%——351.03
EN-T1_iOS_18-65_Broad_AS02_Test-Rings (8) Viralyze ACTIVE$4,073.41$27.695,1323.5%23.4%1,199$3.4019.7%236$17.2613213544.1%82$49.68$45.0938.5%$45.0918.5%18.2%—111,6741.32
Concept11_BreakingNews_322$1,319.62$18.562,2663.2%26.0%589$2.2419.2%113$11.686213045.1%37$35.67$28.7241.2%$28.720.0%36.8%—61,2361.16
Ring1_UGC_C3_322$1,155.95$48.531,0054.2%33.7%339$3.4118.3%62$18.64360041.9%24$48.16$48.6038.7%$48.6043.4%23.9%—19,8491.20
Concept1_Type_322$714.16$29.431,0504.3%16.7%175$4.0819.4%34$21.00180347.1%13$54.94$56.8238.2%$56.8248.8%13.8%—19,3361.25
Concept10_ProduceCompare_322$430.81$29.513462.4%11.0%38$11.3444.7%17$25.3490247.1%5$86.16$84.0729.4%$84.070.1%36.4%—10,8101.35
Concept1_Support_322$211.31$33.072584.0%18.2%47$4.5012.8%6$35.2240033.3%2$105.66$109.2733.3%$109.2750.7%15.2%—5,5011.16
Concept5.1_322$97.83$38.76783.1%—0——0—000—0————32.7%16.7%—2,1991.15
Concept10.1_MeatEggsCompare_322$83.45$31.81843.2%13.1%11$7.5936.4%4$20.8630025.0%1$83.45$86.3125.0%$86.310.0%100.0%—2,0871.26
Concept14_322$60.28$33.79452.5%—0——0—000—0————48.6%21.8%—1,5751.13
ES-US_iOS_18-65_Broad_AS01_Control (3) Viralyze ACTIVE$1,736.95$16.213,1883.0%37.4%1,191$1.4616.0%190$9.1410735043.7%36$48.25$27.5425.2%$27.5421.8%24.1%—80,3751.33
Concept5.1_ES_322$1,214.33$17.942,0833.1%39.8%828$1.4715.2%126$9.646926045.2%21$57.83$29.6225.3%$29.6234.5%24.1%—45,9091.47
Concept2.2_ES_322$419.99$12.749112.8%33.7%307$1.3717.6%54$7.78319042.6%12$35.00$21.9022.9%$21.900.1%34.5%—20,0571.64
Concept11_ES_322$102.63$15.791943.0%28.9%56$1.8317.9%10$10.2670030.0%3$34.21$35.3833.3%$35.380.0%0.0%—4,8671.34
Concept 2.2 (3) TecDo PAUSED$1,532.06$22.033,1944.6%27.7%885$1.7316.0%142$10.79830241.5%57$26.88$27.8040.1%$27.800.0%—$101.6449,7491.40
Static_Facts_08$1,122.62$24.032,3024.9%28.2%650$1.7316.6%108$10.39620242.6%44$25.51$26.3940.7%$26.390.0%—$101.6435,0561.33
Static_Facts_07$406.50$17.918903.9%26.4%235$1.7314.5%34$11.96210038.2%13$31.27$32.3438.2%$32.340.0%—$101.6418,9291.20
Static_Facts_09$2.94$28.2721.9%—0——0—000—0————0.0%—$101.64771.35
EN-T1_iOS_18-65_Broad_AS02_Test-Rings_Old (5) Viralyze PAUSED$800.87$31.391,6686.5%27.0%450$1.7815.6%70$11.44410241.4%27$29.66$30.6838.6%$30.6851.4%24.6%—20,1211.27
Ring2_Demo_C5_322$798.40$31.501,6656.6%27.0%449$1.7815.6%70$11.41410241.4%27$29.57$30.5838.6%$30.5851.7%24.6%—20,1111.26
Ring1_UGC_C3_322$1.27$31.7512.5%—0——0—000—0————60.0%16.7%—361.11
Ring3_Testimonial_C8_33$0.68$20.6100.0%—0——0—000—0————0.0%——221.50
Ring5_Objection_Closer2_322$0.49$7.0011.4%100.0%1$0.490.0%0—000—0————0.0%——262.69
Ring4_Offer_Closer1_322$0.03$1.4314.8%—0——0—000—0————0.0%——131.62
Olympic Rings (4) Agency 02 PAUSED$769.09$39.014522.3%18.1%82$9.3823.2%19$40.48112042.1%5$153.82$113.3429.4%$113.3437.0%31.5%—15,3251.29
Concept 14$283.86$37.731922.5%21.9%42$6.7631.0%13$21.8480038.5%4$70.97$68.2733.3%$68.2746.8%19.4%—6,5521.15
Concept 12$221.05$39.371172.1%6.0%7$31.580.0%0—000—0————67.3%42.8%—4,5461.23
Concept 2.5$196.61$39.281022.0%24.5%25$7.8616.0%4$49.1521050.0%1$196.61$109.3833.3%$109.380.0%——4,0501.24
Concept 11$67.57$42.96412.6%19.5%8$8.4525.0%2$33.7811050.0%0—$81.350.0%$81.350.0%——1,2141.30
Concept 2 (6) TecDo PAUSED$603.19$39.736444.2%39.3%253$2.3816.6%42$14.36180157.1%23$26.23$27.1254.8%$27.120.0%—$70.0010,5321.44
No1RealFood - Copy$314.01$47.462613.9%38.7%101$3.1119.8%20$15.70100050.0%10$31.40$32.4850.0%$32.480.0%—$70.005,0801.30
No1RealFood$231.12$31.903174.4%42.9%136$1.7014.7%20$11.5670165.0%12$19.26$19.9260.0%$19.920.0%—$70.005,4161.34
BestApp2026 - Copy$52.87$44.43584.9%25.9%15$3.5213.3%2$26.4310050.0%1$52.87$54.6850.0%$54.680.0%—$70.009851.21
BestApp2026$3.27$36.3377.8%14.3%1$3.270.0%0—000—0————0.0%—$70.00811.11
PhoneFarmersMarket$1.20$41.3813.5%—0——0—000—0————0.0%—$70.00271.07
PhoneFarmersMarket - Copy$0.72$55.3800.0%—0——0—000—0————0.0%—$70.00131.00
Concept 1 (6) TecDo PAUSED$314.01$31.943914.0%14.1%55$5.7132.7%18$17.45140022.2%4$78.50$81.1922.2%$81.1940.2%11.7%$70.008,8111.12
Type_FTT_2 - Copy$228.38$33.912674.0%11.2%30$7.6133.3%10$22.8460040.0%4$57.09$59.0540.0%$59.0539.9%11.2%$70.006,0421.11
Type_FTT_2$67.95$25.871094.2%19.3%21$3.2438.1%8$8.498000.0%0——0.0%—39.7%13.0%$70.002,4781.06
Type_FTT_3 - Copy$13.04$42.4892.9%22.2%2$6.520.0%0—000—0————45.9%12.8%$70.002951.04
Type_FTT_3$3.77$28.5664.5%33.3%2$1.890.0%0—000—0————57.6%10.5%$70.001261.05
Type_FTT_1$0.59$24.5800.0%—0——0—000—0————33.3%0.0%$70.00241.00
Type_FTT_1 - Copy$0.28$46.6700.0%—0——0—000—0————66.7%25.0%$70.0061.00
EN-T1_iOS_18-65_Broad_R01 (8) TecDo PAUSED$242.21$20.736435.5%27.5%177$1.3711.3%20$12.11120140.0%7$34.60$35.7935.0%$35.7914.6%27.0%—10,1811.15
Control_SF08$149.13$18.533774.7%28.6%108$1.3812.0%13$11.4790130.8%3$49.71$51.4123.1%$51.410.0%——7,0961.13
Ring2_Demo_C5_322$82.12$26.522468.0%25.6%63$1.3011.1%7$11.7330057.1%4$20.53$21.2357.1%$21.2354.3%26.9%—2,8701.08
Control_No1RealFood$4.45$17.73124.8%33.3%4$1.110.0%0—000—0————0.0%——2311.09
Control_SF07$4.08$20.4031.5%33.3%1$4.080.0%0—000—0————0.0%——1891.06
Ring1_UGC_C3_322$1.71$32.2635.7%33.3%1$1.710.0%0—000—0————49.1%30.8%—521.02
Ring5_Objection_Closer2_322$0.40$16.6728.3%—0——0—000—0————0.0%——221.09
Ring3_Testimonial_C8_33$0.26$52.0000.0%—0——0—000—0————0.0%——31.67
Ring4_Offer_Closer1_322$0.06$20.0000.0%—0——0—000—0————0.0%——31.00
Concept 1.1 (6) TecDo PAUSED$210.40$37.952324.2%19.4%45$4.6828.9%13$16.18110115.4%1$210.40$217.607.7%$217.6058.1%11.9%$70.005,0031.11
Support_FTT_1 - Copy$146.61$41.831594.5%15.1%24$6.1129.2%7$20.9450128.6%1$146.61$151.6314.3%$151.6356.3%11.9%$70.003,1921.10
Support_FTT_1$39.64$35.46514.6%25.5%13$3.0530.8%4$9.914000.0%0——0.0%—59.0%13.3%$70.001,0961.02
Support_FTT_2$10.66$23.12153.2%26.7%4$2.6725.0%1$10.661000.0%0——0.0%—73.1%8.9%$70.004491.03
Support_FTT_3 - Copy$6.36$27.5352.2%60.0%3$2.120.0%0—000—0————48.9%15.0%$70.002241.03
Support_FTT_2 - Copy$5.74$32.4321.1%50.0%1$5.74100.0%1$5.741000.0%0——0.0%—63.8%8.8%$70.001731.02
Support_FTT_3$1.39$26.7300.0%—0——0—000—0————53.8%17.9%$70.00511.02
Concept 2.6 (best) (3) TecDo PAUSED$138.71$36.731794.7%19.0%34$4.088.8%3$46.2410066.7%2$69.35$71.7366.7%$71.730.0%—$92.403,2611.16
No1RealFood$92.71$36.241124.4%19.6%22$4.219.1%2$46.3510050.0%1$92.71$95.8850.0%$95.880.0%—$92.402,3211.10
BestApp2026 - Copy$38.62$38.54545.4%18.5%10$3.8610.0%1$38.62000100.0%1$38.62$39.94100.0%$39.940.0%—$92.408831.13
Static_Facts_08$7.38$34.17136.0%15.4%2$3.690.0%0—000—0————0.0%—$92.402041.06
Concept 2.3 (3) TecDo PAUSED$132.00$26.802575.2%17.9%46$2.876.5%3$44.0020033.3%1$132.00$136.5233.3%$136.520.0%—$70.004,0471.22
Static_Facts_11$107.21$26.942275.7%18.5%42$2.554.8%2$53.6110050.0%1$107.21$110.8850.0%$110.880.0%—$70.003,5281.13
Static_Facts_10$18.88$26.11233.2%8.7%2$9.440.0%0—000—0————0.0%—$70.005841.24
Static_Facts_12$5.91$26.3873.1%28.6%2$2.9650.0%1$5.911000.0%0——0.0%—0.0%—$70.001411.59
Concept 4 (3) TecDo PAUSED$127.74$38.55732.2%8.2%6$21.2950.0%3$42.5820033.3%1$127.74$132.1133.3%$132.110.0%—$70.002,9201.13
FarmersExtinct$122.15$39.98662.2%9.1%6$20.3650.0%3$40.7220033.3%1$122.15$126.3333.3%$126.330.0%—$70.002,7251.12
PoisonPennies_v5$5.28$21.1272.8%—0——0—000—0————0.0%—$70.002471.01
InfluencersBankrupt$0.31$34.4400.0%—0——0—000—0————0.0%—$70.0091.00
Concept 2.2 (no IG feed) (3) TecDo PAUSED$116.72$29.451975.0%29.4%58$2.0115.5%9$12.9750044.4%4$29.18$30.1844.4%$30.180.0%—$77.003,4131.16
Static_Facts_08$103.26$28.801764.9%29.5%52$1.9915.4%8$12.9150037.5%3$34.42$35.6037.5%$35.600.0%—$77.003,1181.15
Static_Facts_07$11.54$38.60196.3%31.6%6$1.9216.7%1$11.54000100.0%1$11.54$11.93100.0%$11.930.0%—$77.002761.08
Static_Facts_09$1.92$24.3022.5%—0——0—000—0————0.0%—$77.00701.13
Concept 5 (3) TecDo PAUSED$100.17$43.101737.4%15.6%27$3.7114.8%4$25.0420050.0%2$50.09$51.8050.0%$51.8051.1%30.4%$70.002,0361.14
Farm_Review+Demo_3_short$92.78$43.091687.8%16.1%27$3.4414.8%4$23.2020050.0%2$46.39$47.9850.0%$47.9850.8%31.4%$70.001,9221.12
Farm_Review+Demo_1$6.29$45.2553.6%—0——0—000—0————56.1%16.7%$70.001321.05
Farm_Review+Demo_2$1.10$34.3800.0%—0——0—000—0————50.0%25.0%$70.00311.03
Concept 2.2 (3) Viralyze PAUSED$91.81$18.982284.7%29.4%67$1.3711.9%8$11.4840050.0%4$22.95$23.7450.0%$23.740.0%—$50.004,1291.17
Static_Facts_08$82.17$18.612084.7%29.8%62$1.339.7%6$13.7030050.0%3$27.39$28.3350.0%$28.330.0%—$50.003,8161.16
Static_Facts_07$5.59$23.49187.6%27.8%5$1.1240.0%2$2.7910050.0%1$5.59$5.7850.0%$5.780.0%—$50.002141.11
Static_Facts_09$4.05$22.0121.1%—0——0—000—0————0.0%—$50.001691.09
Concept 2.4 (3) TecDo PAUSED$86.94$36.161235.1%26.8%33$2.639.1%3$28.98000100.0%3$28.98$29.97100.0%$29.970.0%—$70.002,1021.14
Static_Facts_FTT_11$76.03$35.691095.1%25.7%28$2.727.1%2$38.02000100.0%2$38.02$39.32100.0%$39.320.0%—$70.001,8901.13
Static_Facts_FTT_10$7.11$44.7285.0%50.0%4$1.7825.0%1$7.11000100.0%1$7.11$7.35100.0%$7.350.0%—$70.001541.03
Static_Facts_FTT_12$3.80$33.0465.2%16.7%1$3.800.0%0—000—0————0.0%—$70.001081.06
Concept 2.1 (3) TecDo PAUSED$71.00$44.68945.9%28.7%27$2.637.4%2$35.502000.0%0——0.0%—0.0%—$70.001,4141.12
Static_Facts_05$52.33$42.41776.2%32.5%25$2.098.0%2$26.162000.0%0——0.0%—0.0%—$70.001,1361.09
Static_Facts_06$14.41$52.21114.0%18.2%2$7.210.0%0—000—0————0.0%—$70.002401.15
Static_Facts_04$4.26$53.9267.6%—0——0—000—0————0.0%—$70.00751.05
Olympic Rings (2) Agency 02 PAUSED$54.61$38.46251.8%32.0%8$6.8312.5%1$54.61010100.0%0—$68.960.0%$68.9644.9%17.1%—1,2881.10
Concept 14 - Copy$48.65$36.47231.7%30.4%7$6.9514.3%1$48.65010100.0%0—$61.430.0%$61.4347.8%17.1%—1,2431.07
Concept 2.5$5.96$69.3022.3%50.0%1$5.960.0%0—000—0————0.0%——591.46
EN-T1_iOS_18-65_Broad_AS01_BKP-Control (2) Backup PAUSED$3.49$35.6155.1%40.0%2$1.750.0%0—000—0————16.3%6.2%—961.02
BKP_Control_SF08$2.40$34.7834.3%66.7%2$1.200.0%0—000—0————0.0%——681.01
BKP_C5_Demo_FarmReview1$1.09$37.5926.9%—0——0—000—0————55.2%6.3%—291.00
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CPA = spend / real paid subs. Projected CPA = spend / ((paid + Σ age-weighted active trials + open Grace × 30%) × 97%); active weights use trial duration and age, then ×97% for refunds (3.3%). CPA≈all now uses the same per-profile projection.
Trial→paid (−4d) = real trial→paid, only cohorts whose 3-day trial fully ended (started ≥4 days ago). Pending = every trial whose first charge has not arrived yet, using its real 3d/7d/30d duration. Billing issue = never cancelled, never paid by trial end — the charge failed, stuck in Apple billing retry. — Unmapped = clicks where Meta failed to fill {{ad.id}} in the link — real ad traffic, unattributable to an ad. Reach / Frequency = deduplicated lifetime (not summed daily). Attributed +30% = one shared unattributed baseline allocated across Main, Agency and Spanish by attributed Projected Revenue; source totals add back to All; Organic uplift ≈ = unattributed Projected Revenue above that baseline, with the same share applied to cohort metrics.
Legend.
Revenue = net of Apple 15%; everything cohorts paid to date (first payments + renewals + grace recoveries), refunds subtracted.
Projected Revenue = actual net revenue received + each pending user’s vendor-product net × its 3d/7d age weight + open Grace net × 30%, then the projected part × non-refund probability.
ROAS = revenue ÷ spend; Projected ROAS = projected revenue ÷ spend.
CPA = spend ÷ paid subs.
Projected CPA = spend ÷ ((paid + Σ age-weighted active trials + open Grace × 30%) × 97%). Active 3d/7d weights change with age; ×97% = minus refunds (3.3% so far).
Attributed +30% takes one shared baseline from the unattributed bucket and allocates it across Main, Agency and Spanish by attributed Projected Revenue; source totals add back to All. Organic uplift ≈ is the remaining unattributed Projected Revenue; its share of the unattributed bucket estimates the other cohort metrics. It is part of the total, not extra revenue.
Trials / Pending / Cancelled — крупное число = все триалы вместе; подпись «3d · 7d» — сплит по длине триала (7d = winback-оффер после закрытия пейвола).
Pending = ни отмены, ни оплаты, первое списание ещё не наступило (по реальной дате окончания 3d/7d/30d-триала).
30d trial = 30-дневный intro-оффер основного пейвола (с 23.09): участвует во всём наравне с 3d/7d, включая Projected CPA; его реальная конверсия откалибруется на первых списаниях ~23-24.10.
Cancelled = auto-renew off в триале.
Stayed = (trials − cancels) ÷ trials.
Grace = billing retry in progress.
Billing dead = no charge, never recovered.