In-AppWeb
OverviewLibrary

Farm to Table — ads · v2

Meta + Adapty · All
AllMainAgencySpanish
Spend
$18,093.25
CPM $25.31 · Link CTR 2.97%
Attributed Meta ads only
Attributed +30% baseline added 30% of projected revenue
Organic uplift ≈ 26% of unattributed above baseline · linked: Instagram-Farmtotable.App, Instagram-Oleg, Threads-Oleg
Revenue
Actual
$13,333.18
Projected
$16,799.08
Revenue
Estimated
≈$17,487.21
Projected
≈$21,838.81
Revenue
Estimated
≈$1,451.01
Projected
≈$1,760.39
Linked
$237.94
Linked projected
≈$266.54
ROAS
Actual
74%
Projected
93%
ROAS
Actual
97%
Projected
121%
ROAS
—
Installs
Total
6,397
Click→install
30.1%
Cost/install
$2.83
Installs
Total
≈8,843
Click→install
41.6%
Cost/install
$2.05
Installs
Total
≈854
Linked
67
Trials
Total
1,258
Install→trial
19.7%
Cost/trial
$14.38
3d
1,000
7d
258
Trials
Total
≈1,617.4
Install→trial
18.3%
Cost/trial
$11.19
3d
≈1,282.4
7d
≈335.1
Trials
Total
≈125.6
Install→trial
14.7%
Cost/trial
$144.11
3d
≈98.6
7d
≈26.9
Linked
14
Stayed
Actual
46.4%
Projected
38.9%
3d
46.5%
7d
46.1%
Stayed
Actual
47.2%
Projected
39.7%
3d
47.2%
7d
47.5%
Stayed
Actual
50.1%
Projected
42.8%
3d
49.6%
7d
51.9%
Linked stayed
57.1%
CPA
Actual
$45.23
Projected
$37.00
CPA
Actual
$34.35
Projected
$28.15
CPA
Actual
—
Projected
—
Subs
Actual
400
Projected
489.0
Grace
49
Billing dead
14
Subs
Estimated
≈527
Projected
≈642.7
Grace
≈64
Billing dead
≈22
Subs
Estimated
≈44
Projected
≈53.7
Linked subs
7
Grace
≈5
Billing dead
≈3
Linked grace
0
Linked dead
0

Ad sets & ads

Period
TodayYesterdayToday + yesterdayLast 7 daysLast 30 daysAll time
закрытоещё созревает
Organicsplitlegacy all
Ad set / adSpendCPMLink clicksLink CTRClick→InstallInstallCost/installInstall→TrialTrialsCost/trialCancelsPendingBilling issue% StayedPaidCPAProjected CPATrial→paid (−4d)CPA≈allHook%Hold%BudgetReachFrequency
EN-T1_iOS_18-65_Broad_AS01_Control (7) Viralyze ACTIVE$12,324.64$26.3213,6922.9%30.1%4,123$2.9920.6%848$14.5344470047.6%291$42.35$36.09—$36.0913.6%19.6%—308,8151.52
Control_SF08$6,138.43$22.077,3142.6%27.0%1,973$3.1121.5%425$14.4420947050.8%152$40.38$32.97—$32.970.0%——200,2871.39
Ring2_Demo_C5_322$5,335.53$30.665,6623.2%32.6%1,846$2.8918.1%334$15.9718215045.5%115$46.40$42.43—$42.4332.3%17.6%—124,6051.40
Ring3_Testimonial_C9_FoodHaul_322$850.68$52.777164.4%42.5%304$2.8029.3%89$9.56538040.4%24$35.45$28.78—$28.7847.6%34.6%—11,6081.39
Control_No1RealFood$0.00—0——0——0—000—0———————0—
Control_SF07$0.00—0——0——0—000—0———————0—
Ring3_Testimonial_C8_33$0.00—0——0——0—000—0———————0—
Control_No1RealFood_322$0.00—0——0——0—000—0———————0—
EN-T1_iOS_18-65_Broad_AS02_Test-Rings (8) Viralyze ACTIVE$3,207.96$27.123,8773.3%25.6%993$3.2319.9%198$16.2011113043.9%67$47.88$42.29—$42.2911.0%22.6%—92,1131.28
Concept11_BreakingNews_322$1,319.62$18.562,2663.2%26.0%589$2.2419.2%113$11.686213045.1%37$35.67$28.71—$28.710.0%36.8%—61,2361.16
Ring1_UGC_C3_322$1,155.95$48.531,0054.2%33.7%339$3.4118.3%62$18.64360041.9%24$48.16$48.58—$48.5843.4%23.9%—19,8491.20
Concept10_ProduceCompare_322$430.81$29.513462.4%11.0%38$11.3444.7%17$25.3490047.1%5$86.16$84.04—$84.040.1%36.4%—10,8101.35
Concept5.1_322$97.83$38.76783.1%—0——0—000—0————32.7%16.7%—2,1991.15
Concept10.1_MeatEggsCompare_322$83.45$31.81843.2%13.1%11$7.5936.4%4$20.8630025.0%1$83.45$86.28—$86.280.0%100.0%—2,0871.26
Concept14_322$60.28$33.79452.5%—0——0—000—0————48.6%21.8%—1,5751.13
Concept1_Type_322$60.02$32.34532.9%30.2%16$3.7512.5%2$30.0110050.0%0————53.2%14.1%—1,6231.14
Concept1_Support_322$0.00—0——0——0—000—0———————0—
ES-US_iOS_18-65_Broad_AS01_Control (3) Viralyze ACTIVE$1,736.95$16.213,1883.0%37.4%1,191$1.4616.0%190$9.1410735043.7%36$48.25$27.53—$27.5321.8%24.1%—80,3751.33
Concept5.1_ES_322$1,214.33$17.942,0833.1%39.8%828$1.4715.2%126$9.646926045.2%21$57.83$29.61—$29.6134.5%24.1%—45,9091.47
Concept2.2_ES_322$419.99$12.749112.8%33.7%307$1.3717.6%54$7.78319042.6%12$35.00$21.89—$21.890.1%34.5%—20,0571.64
Concept11_ES_322$102.63$15.791943.0%28.9%56$1.8317.9%10$10.2670030.0%3$34.21$35.37—$35.370.0%0.0%—4,8671.34
Olympic Rings (4) Agency 02 PAUSED$769.09$39.014522.3%18.1%82$9.3823.2%19$40.48112042.1%5$153.82$113.30—$113.3037.0%31.5%—15,3251.29
Concept 14$283.86$37.731922.5%21.9%42$6.7631.0%13$21.8480038.5%4$70.97$68.25—$68.2546.8%19.4%—6,5521.15
Concept 12$221.05$39.371172.1%6.0%7$31.580.0%0—000—0————67.3%42.8%—4,5461.23
Concept 2.5$196.61$39.281022.0%24.5%25$7.8616.0%4$49.1521050.0%1$196.61$109.34—$109.340.0%——4,0501.24
Concept 11$67.57$42.96412.6%19.5%8$8.4525.0%2$33.7811050.0%0—$81.33—$81.330.0%——1,2141.30
Olympic Rings (2) Agency 02 PAUSED$54.61$38.46251.8%32.0%8$6.8312.5%1$54.61010100.0%0—$68.94—$68.9444.9%17.1%—1,2881.10
Concept 14 - Copy$48.65$36.47231.7%30.4%7$6.9514.3%1$48.65010100.0%0—$61.41—$61.4147.8%17.1%—1,2431.07
Concept 2.5$5.96$69.3022.3%50.0%1$5.960.0%0—000—0————0.0%——591.46
Concept 2 (1) TecDo PAUSED$0—0——0——1$0.001000.0%0——————$70.00——
No1RealFood - Copy$0.00—0——0——1$0.001000.0%0——————$70.00——
Concept 2.2 (1) TecDo PAUSED$0—0——0——1$0.00000100.0%1$0.00$0.00—$0.00——$101.642951.02
Static_Facts_08$0.00—0——0——1$0.00000100.0%1$0.00$0.00—$0.00——$101.642211.02
Click an ad set to expand its ads.
Last 30 days, by event date. KPI band Subs / Revenue / CPA = cohort view: trials STARTED in the window, everything they have paid to date (renews + grace included, Revenue net of Apple 15%, QA sandbox filtered). v2: per-ad cohorts built from our own Adapty profile-events feed. Pending = trials still running now (window trials minus window cancels and window payments — a 3-day trial does convert inside 30 days). Billing issue = 0 here — it is a >7d lifetime state, not a window metric. Trial→paid (−4d) shows — : payments cannot be linked to their start cohort from daily aggregates. Reach / Frequency = Meta-deduplicated across the window (true window frequency). — Unmapped = clicks where Meta failed to fill {{ad.id}} in the link — real ad traffic, unattributable to an ad.
Projected CPA = spend / ((paid + Σ age-weighted active trials + open Grace × 30%) × 97%); age weights depend on 3d/7d duration. Attributed +30% = one shared unattributed baseline allocated across Main, Agency and Spanish by attributed Projected Revenue; source totals add back to All; Organic uplift ≈ = unattributed Projected Revenue above that baseline, with the same share applied to cohort metrics.
Legend.
Revenue = net of Apple 15%; everything cohorts paid to date (first payments + renewals + grace recoveries), refunds subtracted.
Projected Revenue = actual net revenue received + each pending user’s vendor-product net × its 3d/7d age weight + open Grace net × 30%, then the projected part × non-refund probability.
ROAS = revenue ÷ spend; Projected ROAS = projected revenue ÷ spend.
CPA = spend ÷ paid subs.
Projected CPA = spend ÷ ((paid + Σ age-weighted active trials + open Grace × 30%) × 97%). Active 3d/7d weights change with age; ×97% = minus refunds (3.3% so far).
Attributed +30% takes one shared baseline from the unattributed bucket and allocates it across Main, Agency and Spanish by attributed Projected Revenue; source totals add back to All. Organic uplift ≈ is the remaining unattributed Projected Revenue; its share of the unattributed bucket estimates the other cohort metrics. It is part of the total, not extra revenue.
Trials / Pending / Cancelled — крупное число = все триалы вместе; подпись «3d · 7d» — сплит по длине триала (7d = winback-оффер после закрытия пейвола).
Pending = ни отмены, ни оплаты, первое списание ещё не наступило (по реальной дате окончания 3d/7d/30d-триала).
30d trial = 30-дневный intro-оффер основного пейвола (с 23.09): участвует во всём наравне с 3d/7d, включая Projected CPA; его реальная конверсия откалибруется на первых списаниях ~23-24.10.
Cancelled = auto-renew off в триале.
Stayed = (trials − cancels) ÷ trials.
Grace = billing retry in progress.
Billing dead = no charge, never recovered.