In-AppWeb
OverviewLibrary

Farm to Table — ads · v2

Meta + Adapty · All
AllMainAgencySpanish
Spend
$5,537.64
CPM $19.31 · Link CTR 2.76%
Attributed Meta ads only
Attributed +30% baseline added 30% of projected revenue
Organic uplift ≈ 5% of unattributed above baseline · linked: Instagram-Farmtotable.App, Instagram-Oleg
Revenue
Actual
$2,549.35
Projected
$5,591.34
Revenue
Estimated
≈$3,293.64
Projected
≈$7,268.74
Revenue
Estimated
≈$37.52
Projected
≈$84.55
Linked
$67.98
Linked projected
≈$67.98
ROAS
Actual
46%
Projected
101%
ROAS
Actual
59%
Projected
131%
ROAS
—
Installs
Total
2,339
Click→install
29.6%
Cost/install
$2.37
Installs
Total
≈3,191
Click→install
40.4%
Cost/install
$1.74
Installs
Total
≈43
Linked
21
Trials
Total
440
Install→trial
18.8%
Cost/trial
$12.59
3d
355
7d
85
Trials
Total
≈560.9
Install→trial
17.6%
Cost/trial
$9.87
3d
≈451.2
7d
≈109.8
Trials
Total
≈6.1
Install→trial
14.2%
Cost/trial
$908.66
3d
≈4.8
7d
≈1.2
Linked
4
Stayed
Actual
46.8%
Projected
37.0%
3d
45.9%
7d
50.6%
Stayed
Actual
47.9%
Projected
38.0%
3d
47.1%
7d
51.3%
Stayed
Actual
52.0%
Projected
41.6%
3d
51.5%
7d
53.8%
Linked stayed
50.0%
CPA
Actual
$73.84
Projected
$34.02
CPA
Actual
$57.15
Projected
$25.99
CPA
Actual
—
Projected
—
Subs
Actual
75
Projected
162.8
Grace
12
Billing dead
0
Subs
Estimated
≈97
Projected
≈213.1
Grace
≈16
Billing dead
≈0
Subs
Estimated
≈1
Projected
≈2.5
Linked subs
2
Grace
≈0
Billing dead
≈0
Linked grace
0
Linked dead
0

Ad sets & ads

Period
TodayYesterdayToday + yesterdayLast 7 daysLast 30 daysAll time
закрытоещё созревает
Organicsplitlegacy all
Ad set / adSpendCPMLink clicksLink CTRClick→InstallInstallCost/installInstall→TrialTrialsCost/trialCancelsPendingBilling issue% StayedPaidCPAProjected CPATrial→paid (−4d)CPA≈allHook%Hold%BudgetReachFrequency
EN-T1_iOS_18-65_Broad_AS01_Control (7) Viralyze ACTIVE$2,752.97$20.523,5252.6%26.9%947$2.9121.2%201$13.709868051.2%28$98.32$35.12—$35.128.6%19.7%—111,6841.20
Control_SF08$1,945.55$19.442,5572.5%25.3%647$3.0120.4%132$14.746245053.0%21$92.65$35.55—$35.550.0%——87,1701.15
Ring2_Demo_C5_322$580.76$19.777902.7%28.2%223$2.6020.6%46$12.632315050.0%6$96.79$34.37—$34.3731.7%16.4%—25,5031.15
Ring3_Testimonial_C9_FoodHaul_322$226.66$48.071783.8%43.3%77$2.9429.9%23$9.85138043.5%1$226.66$33.52—$33.5247.0%33.7%—4,0201.17
Control_No1RealFood$0.00—0——0——0—000—0———————0—
Control_SF07$0.00—0——0——0—000—0———————0—
Ring3_Testimonial_C8_33$0.00—0——0——0—000—0———————0—
Control_No1RealFood_322$0.00—0——0——0—000—0———————0—
ES-US_iOS_18-65_Broad_AS01_Control (3) Viralyze ACTIVE$1,317.97$15.262,4102.8%37.2%896$1.4715.6%140$9.418035042.9%20$65.90$28.79—$28.7919.5%24.2%—67,0331.29
Concept5.1_ES_322$853.16$16.781,4372.8%39.9%574$1.4915.2%87$9.815026042.5%8$106.64$32.18—$32.1833.1%24.2%—45,3511.12
Concept2.2_ES_322$403.70$12.688642.7%33.2%287$1.4117.4%50$8.07289044.0%11$36.70$22.07—$22.070.1%34.5%—25,9991.23
Concept11_ES_322$61.11$16.591093.0%32.1%35$1.758.6%3$20.3720033.3%1$61.11$62.93—$62.930.0%0.0%—2,9681.24
EN-T1_iOS_18-65_Broad_AS02_Test-Rings (8) Viralyze ACTIVE$1,031.42$19.011,7023.1%25.7%437$2.3619.2%84$12.284813042.9%23$44.84$31.97—$31.971.6%22.1%—48,1191.13
Concept11_BreakingNews_322$971.14$18.511,6573.2%26.4%437$2.2219.2%84$11.564813042.9%23$42.22$30.10—$30.100.0%35.3%—47,1381.11
Concept14_322$60.28$33.79452.5%—0——0—000—0————48.6%21.8%—1,5751.13
Concept1_Type_322$0.00—0——0——0—000—0———————0—
Concept1_Support_322$0.00—0——0——0—000—0———————0—
Ring1_UGC_C3_322$0.00—0——0——0—000—0———————0—
Concept10.1_MeatEggsCompare_322$0.00—0——0——0—000—0———————0—
Concept10_ProduceCompare_322$0.00—0——0——0—000—0———————0—
Concept5.1_322$0.00—0——0——0—000—0———————0—
Olympic Rings (3) Agency 02 PAUSED$380.67$35.992422.3%21.1%51$7.4627.5%14$27.1982042.9%4$95.17$68.55—$68.5523.2%18.7%—9,0551.17
Concept 14$165.81$31.821242.4%16.1%20$8.2940.0%8$20.7350037.5%3$55.27$56.91—$56.9147.1%18.7%—4,8141.08
Concept 2.5$161.59$39.07852.1%28.2%24$6.7316.7%4$40.4021050.0%1$161.59$89.51—$89.510.0%——3,3671.23
Concept 11$53.27$43.34332.7%21.2%7$7.6128.6%2$26.6311050.0%0—$63.86—$63.860.0%——1,0031.23
Olympic Rings (2) Agency 02 PAUSED$54.61$38.46251.8%32.0%8$6.8312.5%1$54.61010100.0%0—$68.66—$68.6644.9%17.1%—1,2881.10
Concept 14 - Copy$48.65$36.47231.7%30.4%7$6.9514.3%1$48.65010100.0%0—$61.17—$61.1747.8%17.1%—1,2431.07
Concept 2.5$5.96$69.3022.3%50.0%1$5.960.0%0—000—0————0.0%——591.46
Click an ad set to expand its ads.
Last 7 days, by event date. KPI band Subs / Revenue / CPA = cohort view: trials STARTED in the window, everything they have paid to date (renews + grace included, Revenue net of Apple 15%, QA sandbox filtered). v2: per-ad cohorts built from our own Adapty profile-events feed. Pending = trials still running now (window trials minus window cancels and window payments — a 3-day trial does convert inside 7 days). Billing issue = 0 here — it is a >7d lifetime state, not a window metric. Trial→paid (−4d) shows — : payments cannot be linked to their start cohort from daily aggregates. Reach / Frequency = Meta-deduplicated across the window (true window frequency). — Unmapped = clicks where Meta failed to fill {{ad.id}} in the link — real ad traffic, unattributable to an ad.
Projected CPA = spend / ((paid + Σ age-weighted active trials + open Grace × 30%) × 97%); age weights depend on 3d/7d duration. Attributed +30% = one shared unattributed baseline allocated across Main, Agency and Spanish by attributed Projected Revenue; source totals add back to All; Organic uplift ≈ = unattributed Projected Revenue above that baseline, with the same share applied to cohort metrics.
Legend.
Revenue = net of Apple 15%; everything cohorts paid to date (first payments + renewals + grace recoveries), refunds subtracted.
Projected Revenue = actual net revenue received + each pending user’s vendor-product net × its 3d/7d age weight + open Grace net × 30%, then the projected part × non-refund probability.
ROAS = revenue ÷ spend; Projected ROAS = projected revenue ÷ spend.
CPA = spend ÷ paid subs.
Projected CPA = spend ÷ ((paid + Σ age-weighted active trials + open Grace × 30%) × 97%). Active 3d/7d weights change with age; ×97% = minus refunds (2.9% so far).
Attributed +30% takes one shared baseline from the unattributed bucket and allocates it across Main, Agency and Spanish by attributed Projected Revenue; source totals add back to All. Organic uplift ≈ is the remaining unattributed Projected Revenue; its share of the unattributed bucket estimates the other cohort metrics. It is part of the total, not extra revenue.
Trials / Pending / Cancelled — крупное число = все триалы вместе; подпись «3d · 7d» — сплит по длине триала (7d = winback-оффер после закрытия пейвола).
Pending = ни отмены, ни оплаты, первое списание ещё не наступило (по реальной дате окончания 3d/7d/30d-триала).
30d trial = 30-дневный intro-оффер основного пейвола (с 23.09): участвует во всём наравне с 3d/7d, включая Projected CPA; его реальная конверсия откалибруется на первых списаниях ~23-24.10.
Cancelled = auto-renew off в триале.
Stayed = (trials − cancels) ÷ trials.
Grace = billing retry in progress.
Billing dead = no charge, never recovered.