In-AppWeb
OverviewLibrary

Farm to Table — ads · v2

Meta + Adapty · Main
AllMainAgencySpanish
Spend
$34,399.47
CPM $28.82 · Link CTR 3.86%
Attributed Meta ads only
Attributed +30% shared baseline allocation: 30% of projected revenue
Revenue
Actual
$30,226.74
Projected
$32,639.41
Revenue
Estimated
≈$39,251.33
Projected
≈$42,431.23
ROAS
Actual
88%
Projected
95%
ROAS
Actual
114%
Projected
123%
Installs
Total
13,304
Click→install
28.8%
Cost/install
$2.59
Installs
Total
≈18,429
Click→install
40.0%
Cost/install
$1.87
Trials
Total
2,394
Install→trial
18.0%
Cost/trial
$14.37
3d
1,984
7d
349
30d
61
Trials
Total
≈3,186.2
Install→trial
17.3%
Cost/trial
$10.80
3d
≈2,638.2
7d
≈474.8
30d
≈73.2
Stayed
Actual
45.6%
Projected
40.3%
3d
46.0%
7d
43.3%
Stayed
Actual
45.0%
Projected
39.8%
3d
45.2%
7d
44.4%
CPA
Actual
$37.15
Projected
$35.65
CPA
Actual
$28.53
Projected
$27.12
Subs
Actual
926
Projected
964.9
Grace
36
Billing dead
46
Subs
Estimated
≈1,206
Projected
≈1,268.2
Grace
≈49
Billing dead
≈71

Ad sets & ads

Period
TodayYesterdayToday + yesterdayLast 7 daysLast 30 daysAll time
закрытоещё созревает
Organicsplitlegacy all
Ad set / adSpendCPMLink clicksLink CTRClick→InstallInstallCost/installInstall→TrialTrialsCost/trialCancelsPendingBilling issue% StayedPaidCPAProjected CPATrial→paid (−4d)CPA≈allHook%Hold%BudgetReachFrequency
EN-T1_iOS_18-65_Broad_AS01_Control (7) Viralyze ACTIVE$25,754.74$29.2032,8843.7%30.2%9,940$2.5918.3%1,818$14.17974703446.4%708$36.38$34.6441.3%$34.6411.9%18.8%—503,6731.75
Control_SF08$15,786.15$26.9521,2513.6%29.4%6,256$2.5217.9%1,120$14.09580471748.2%461$34.24$32.6143.5%$32.610.0%50.0%—364,4411.61
Ring2_Demo_C5_322$8,924.51$32.6110,6323.9%31.2%3,315$2.6917.9%592$15.08326151644.9%221$40.38$39.1739.0%$39.1735.3%17.4%—182,9601.50
Ring3_Testimonial_C9_FoodHaul_322$890.09$52.477744.6%41.2%319$2.7929.5%94$9.47578139.4%25$35.60$29.2132.4%$29.2147.4%35.0%—12,0681.41
Control_No1RealFood_322$115.99$28.411503.7%23.3%35$3.3122.9%8$14.5070012.5%1$115.99$120.1412.5%$120.140.3%0.0%—3,2731.25
Control_SF07$31.15$23.76755.7%20.0%15$2.0826.7%4$7.794000.0%0——0.0%—0.0%——1,2381.06
Ring3_Testimonial_C8_33$6.25$37.8821.2%—0——0—000—0————0.0%——1321.25
Control_No1RealFood$0.60$16.6700.0%—0——0—000—0————0.0%——351.03
EN-T1_iOS_18-65_Broad_AS02_Test-Rings (8) Viralyze ACTIVE$4,073.41$27.695,1323.5%23.4%1,199$3.4019.7%236$17.2613213544.1%82$49.68$45.1638.5%$45.1618.5%18.2%—111,6741.32
Concept11_BreakingNews_322$1,319.62$18.562,2663.2%26.0%589$2.2419.2%113$11.686213045.1%37$35.67$28.7641.2%$28.760.0%36.8%—61,2361.16
Ring1_UGC_C3_322$1,155.95$48.531,0054.2%33.7%339$3.4118.3%62$18.64360041.9%24$48.16$48.6738.7%$48.6743.4%23.9%—19,8491.20
Concept1_Type_322$714.16$29.431,0504.3%16.7%175$4.0819.4%34$21.00180347.1%13$54.94$56.9038.2%$56.9048.8%13.8%—19,3361.25
Concept10_ProduceCompare_322$430.81$29.513462.4%11.0%38$11.3444.7%17$25.3490247.1%5$86.16$84.1929.4%$84.190.1%36.4%—10,8101.35
Concept1_Support_322$211.31$33.072584.0%18.2%47$4.5012.8%6$35.2240033.3%2$105.66$109.4433.3%$109.4450.7%15.2%—5,5011.16
Concept5.1_322$97.83$38.76783.1%—0——0—000—0————32.7%16.7%—2,1991.15
Concept10.1_MeatEggsCompare_322$83.45$31.81843.2%13.1%11$7.5936.4%4$20.8630025.0%1$83.45$86.4425.0%$86.440.0%100.0%—2,0871.26
Concept14_322$60.28$33.79452.5%—0——0—000—0————48.6%21.8%—1,5751.13
Concept 2.2 (3) TecDo PAUSED$1,532.06$22.033,1944.6%27.7%885$1.7316.0%142$10.79830241.5%57$26.88$27.8440.1%$27.840.0%—$101.6449,7491.40
Static_Facts_08$1,122.62$24.032,3024.9%28.2%650$1.7316.6%108$10.39620242.6%44$25.51$26.4340.7%$26.430.0%—$101.6435,0561.33
Static_Facts_07$406.50$17.918903.9%26.4%235$1.7314.5%34$11.96210038.2%13$31.27$32.3938.2%$32.390.0%—$101.6418,9291.20
Static_Facts_09$2.94$28.2721.9%—0——0—000—0————0.0%—$101.64771.35
EN-T1_iOS_18-65_Broad_AS02_Test-Rings_Old (5) Viralyze PAUSED$800.87$31.391,6686.5%27.0%450$1.7815.6%70$11.44410241.4%27$29.66$30.7238.6%$30.7251.4%24.6%—20,1211.27
Ring2_Demo_C5_322$798.40$31.501,6656.6%27.0%449$1.7815.6%70$11.41410241.4%27$29.57$30.6338.6%$30.6351.7%24.6%—20,1111.26
Ring1_UGC_C3_322$1.27$31.7512.5%—0——0—000—0————60.0%16.7%—361.11
Ring3_Testimonial_C8_33$0.68$20.6100.0%—0——0—000—0————0.0%——221.50
Ring5_Objection_Closer2_322$0.49$7.0011.4%100.0%1$0.490.0%0—000—0————0.0%——262.69
Ring4_Offer_Closer1_322$0.03$1.4314.8%—0——0—000—0————0.0%——131.62
Concept 2 (6) TecDo PAUSED$603.19$39.736444.2%39.3%253$2.3816.6%42$14.36180157.1%23$26.23$27.1654.8%$27.160.0%—$70.0010,5321.44
No1RealFood - Copy$314.01$47.462613.9%38.7%101$3.1119.8%20$15.70100050.0%10$31.40$32.5250.0%$32.520.0%—$70.005,0801.30
No1RealFood$231.12$31.903174.4%42.9%136$1.7014.7%20$11.5670165.0%12$19.26$19.9560.0%$19.950.0%—$70.005,4161.34
BestApp2026 - Copy$52.87$44.43584.9%25.9%15$3.5213.3%2$26.4310050.0%1$52.87$54.7650.0%$54.760.0%—$70.009851.21
BestApp2026$3.27$36.3377.8%14.3%1$3.270.0%0—000—0————0.0%—$70.00811.11
PhoneFarmersMarket$1.20$41.3813.5%—0——0—000—0————0.0%—$70.00271.07
PhoneFarmersMarket - Copy$0.72$55.3800.0%—0——0—000—0————0.0%—$70.00131.00
Concept 1 (6) TecDo PAUSED$314.01$31.943914.0%14.1%55$5.7132.7%18$17.45140022.2%4$78.50$81.3122.2%$81.3140.2%11.7%$70.008,8111.12
Type_FTT_2 - Copy$228.38$33.912674.0%11.2%30$7.6133.3%10$22.8460040.0%4$57.09$59.1440.0%$59.1439.9%11.2%$70.006,0421.11
Type_FTT_2$67.95$25.871094.2%19.3%21$3.2438.1%8$8.498000.0%0——0.0%—39.7%13.0%$70.002,4781.06
Type_FTT_3 - Copy$13.04$42.4892.9%22.2%2$6.520.0%0—000—0————45.9%12.8%$70.002951.04
Type_FTT_3$3.77$28.5664.5%33.3%2$1.890.0%0—000—0————57.6%10.5%$70.001261.05
Type_FTT_1$0.59$24.5800.0%—0——0—000—0————33.3%0.0%$70.00241.00
Type_FTT_1 - Copy$0.28$46.6700.0%—0——0—000—0————66.7%25.0%$70.0061.00
EN-T1_iOS_18-65_Broad_R01 (8) TecDo PAUSED$242.21$20.736435.5%27.5%177$1.3711.3%20$12.11120140.0%7$34.60$35.8435.0%$35.8414.6%27.0%—10,1811.15
Control_SF08$149.13$18.533774.7%28.6%108$1.3812.0%13$11.4790130.8%3$49.71$51.4923.1%$51.490.0%——7,0961.13
Ring2_Demo_C5_322$82.12$26.522468.0%25.6%63$1.3011.1%7$11.7330057.1%4$20.53$21.2657.1%$21.2654.3%26.9%—2,8701.08
Control_No1RealFood$4.45$17.73124.8%33.3%4$1.110.0%0—000—0————0.0%——2311.09
Control_SF07$4.08$20.4031.5%33.3%1$4.080.0%0—000—0————0.0%——1891.06
Ring1_UGC_C3_322$1.71$32.2635.7%33.3%1$1.710.0%0—000—0————49.1%30.8%—521.02
Ring5_Objection_Closer2_322$0.40$16.6728.3%—0——0—000—0————0.0%——221.09
Ring3_Testimonial_C8_33$0.26$52.0000.0%—0——0—000—0————0.0%——31.67
Ring4_Offer_Closer1_322$0.06$20.0000.0%—0——0—000—0————0.0%——31.00
Concept 1.1 (6) TecDo PAUSED$210.40$37.952324.2%19.4%45$4.6828.9%13$16.18110115.4%1$210.40$217.937.7%$217.9358.1%11.9%$70.005,0031.11
Support_FTT_1 - Copy$146.61$41.831594.5%15.1%24$6.1129.2%7$20.9450128.6%1$146.61$151.8614.3%$151.8656.3%11.9%$70.003,1921.10
Support_FTT_1$39.64$35.46514.6%25.5%13$3.0530.8%4$9.914000.0%0——0.0%—59.0%13.3%$70.001,0961.02
Support_FTT_2$10.66$23.12153.2%26.7%4$2.6725.0%1$10.661000.0%0——0.0%—73.1%8.9%$70.004491.03
Support_FTT_3 - Copy$6.36$27.5352.2%60.0%3$2.120.0%0—000—0————48.9%15.0%$70.002241.03
Support_FTT_2 - Copy$5.74$32.4321.1%50.0%1$5.74100.0%1$5.741000.0%0——0.0%—63.8%8.8%$70.001731.02
Support_FTT_3$1.39$26.7300.0%—0——0—000—0————53.8%17.9%$70.00511.02
Concept 2.6 (best) (3) TecDo PAUSED$138.71$36.731794.7%19.0%34$4.088.8%3$46.2410066.7%2$69.35$71.8466.7%$71.840.0%—$92.403,2611.16
No1RealFood$92.71$36.241124.4%19.6%22$4.219.1%2$46.3510050.0%1$92.71$96.0350.0%$96.030.0%—$92.402,3211.10
BestApp2026 - Copy$38.62$38.54545.4%18.5%10$3.8610.0%1$38.62000100.0%1$38.62$40.00100.0%$40.000.0%—$92.408831.13
Static_Facts_08$7.38$34.17136.0%15.4%2$3.690.0%0—000—0————0.0%—$92.402041.06
Concept 2.3 (3) TecDo PAUSED$132.00$26.802575.2%17.9%46$2.876.5%3$44.0020033.3%1$132.00$136.7233.3%$136.720.0%—$70.004,0471.22
Static_Facts_11$107.21$26.942275.7%18.5%42$2.554.8%2$53.6110050.0%1$107.21$111.0550.0%$111.050.0%—$70.003,5281.13
Static_Facts_10$18.88$26.11233.2%8.7%2$9.440.0%0—000—0————0.0%—$70.005841.24
Static_Facts_12$5.91$26.3873.1%28.6%2$2.9650.0%1$5.911000.0%0——0.0%—0.0%—$70.001411.59
Concept 4 (3) TecDo PAUSED$127.74$38.55732.2%8.2%6$21.2950.0%3$42.5820033.3%1$127.74$132.3133.3%$132.310.0%—$70.002,9201.13
FarmersExtinct$122.15$39.98662.2%9.1%6$20.3650.0%3$40.7220033.3%1$122.15$126.5233.3%$126.520.0%—$70.002,7251.12
PoisonPennies_v5$5.28$21.1272.8%—0——0—000—0————0.0%—$70.002471.01
InfluencersBankrupt$0.31$34.4400.0%—0——0—000—0————0.0%—$70.0091.00
Concept 2.2 (no IG feed) (3) TecDo PAUSED$116.72$29.451975.0%29.4%58$2.0115.5%9$12.9750044.4%4$29.18$30.2244.4%$30.220.0%—$77.003,4131.16
Static_Facts_08$103.26$28.801764.9%29.5%52$1.9915.4%8$12.9150037.5%3$34.42$35.6537.5%$35.650.0%—$77.003,1181.15
Static_Facts_07$11.54$38.60196.3%31.6%6$1.9216.7%1$11.54000100.0%1$11.54$11.95100.0%$11.950.0%—$77.002761.08
Static_Facts_09$1.92$24.3022.5%—0——0—000—0————0.0%—$77.00701.13
Concept 5 (3) TecDo PAUSED$100.17$43.101737.4%15.6%27$3.7114.8%4$25.0420050.0%2$50.09$51.8850.0%$51.8851.1%30.4%$70.002,0361.14
Farm_Review+Demo_3_short$92.78$43.091687.8%16.1%27$3.4414.8%4$23.2020050.0%2$46.39$48.0550.0%$48.0550.8%31.4%$70.001,9221.12
Farm_Review+Demo_1$6.29$45.2553.6%—0——0—000—0————56.1%16.7%$70.001321.05
Farm_Review+Demo_2$1.10$34.3800.0%—0——0—000—0————50.0%25.0%$70.00311.03
Concept 2.2 (3) Viralyze PAUSED$91.81$18.982284.7%29.4%67$1.3711.9%8$11.4840050.0%4$22.95$23.7750.0%$23.770.0%—$50.004,1291.17
Static_Facts_08$82.17$18.612084.7%29.8%62$1.339.7%6$13.7030050.0%3$27.39$28.3750.0%$28.370.0%—$50.003,8161.16
Static_Facts_07$5.59$23.49187.6%27.8%5$1.1240.0%2$2.7910050.0%1$5.59$5.7950.0%$5.790.0%—$50.002141.11
Static_Facts_09$4.05$22.0121.1%—0——0—000—0————0.0%—$50.001691.09
Concept 2.4 (3) TecDo PAUSED$86.94$36.161235.1%26.8%33$2.639.1%3$28.98000100.0%3$28.98$30.02100.0%$30.020.0%—$70.002,1021.14
Static_Facts_FTT_11$76.03$35.691095.1%25.7%28$2.727.1%2$38.02000100.0%2$38.02$39.38100.0%$39.380.0%—$70.001,8901.13
Static_Facts_FTT_10$7.11$44.7285.0%50.0%4$1.7825.0%1$7.11000100.0%1$7.11$7.36100.0%$7.360.0%—$70.001541.03
Static_Facts_FTT_12$3.80$33.0465.2%16.7%1$3.800.0%0—000—0————0.0%—$70.001081.06
Concept 2.1 (3) TecDo PAUSED$71.00$44.68945.9%28.7%27$2.637.4%2$35.502000.0%0——0.0%—0.0%—$70.001,4141.12
Static_Facts_05$52.33$42.41776.2%32.5%25$2.098.0%2$26.162000.0%0——0.0%—0.0%—$70.001,1361.09
Static_Facts_06$14.41$52.21114.0%18.2%2$7.210.0%0—000—0————0.0%—$70.002401.15
Static_Facts_04$4.26$53.9267.6%—0——0—000—0————0.0%—$70.00751.05
EN-T1_iOS_18-65_Broad_AS01_BKP-Control (2) Backup PAUSED$3.49$35.6155.1%40.0%2$1.750.0%0—000—0————16.3%6.2%—961.02
BKP_Control_SF08$2.40$34.7834.3%66.7%2$1.200.0%0—000—0————0.0%——681.01
BKP_C5_Demo_FarmReview1$1.09$37.5926.9%—0——0—000—0————55.2%6.3%—291.00
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CPA = spend / real paid subs. Projected CPA = spend / ((paid + Σ age-weighted active trials + open Grace × 30%) × 97%); active weights use trial duration and age, then ×97% for refunds (3.5%). CPA≈all now uses the same per-profile projection.
Trial→paid (−4d) = real trial→paid, only cohorts whose 3-day trial fully ended (started ≥4 days ago). Pending = every trial whose first charge has not arrived yet, using its real 3d/7d/30d duration. Billing issue = never cancelled, never paid by trial end — the charge failed, stuck in Apple billing retry. — Unmapped = clicks where Meta failed to fill {{ad.id}} in the link — real ad traffic, unattributable to an ad. Reach / Frequency = deduplicated lifetime (not summed daily). Attributed +30% = one shared unattributed baseline allocated across Main, Agency and Spanish by attributed Projected Revenue; source totals add back to All; Organic uplift ≈ = unattributed Projected Revenue above that baseline, with the same share applied to cohort metrics.
Legend.
Revenue = net of Apple 15%; everything cohorts paid to date (first payments + renewals + grace recoveries), refunds subtracted.
Projected Revenue = actual net revenue received + each pending user’s vendor-product net × its 3d/7d age weight + open Grace net × 30%, then the projected part × non-refund probability.
ROAS = revenue ÷ spend; Projected ROAS = projected revenue ÷ spend.
CPA = spend ÷ paid subs.
Projected CPA = spend ÷ ((paid + Σ age-weighted active trials + open Grace × 30%) × 97%). Active 3d/7d weights change with age; ×97% = minus refunds (3.5% so far).
Attributed +30% takes one shared baseline from the unattributed bucket and allocates it across Main, Agency and Spanish by attributed Projected Revenue; source totals add back to All. Organic uplift ≈ is the remaining unattributed Projected Revenue; its share of the unattributed bucket estimates the other cohort metrics. It is part of the total, not extra revenue.
Trials / Pending / Cancelled — крупное число = все триалы вместе; подпись «3d · 7d» — сплит по длине триала (7d = winback-оффер после закрытия пейвола).
Pending = ни отмены, ни оплаты, первое списание ещё не наступило (по реальной дате окончания 3d/7d/30d-триала).
30d trial = 30-дневный intro-оффер основного пейвола (с 23.09): участвует во всём наравне с 3d/7d, включая Projected CPA; его реальная конверсия откалибруется на первых списаниях ~23-24.10.
Cancelled = auto-renew off в триале.
Stayed = (trials − cancels) ÷ trials.
Grace = billing retry in progress.
Billing dead = no charge, never recovered.